About the Show AlterEgos was an interactive art event/performance party called which will took place at the Del Mar Theater on Saturday May 24, 2003. It was a masquerade party where guests were invited to come incognito, dressed as their secret identity.   Who Do You Think You Are? A statement about the show by Josh Worth (aka: Trade City Executive Director)   Assuming an alter-ego has always been a means of liberating oneself from the constraints of conditioned behaviors, and way of experiencing the world from a fresh stand-point. For artists, it is an act which provides an avenue for the dissection of identity and the exploration of multiple-selves. In an increasingly fragmented world in which individuals are required to function in a variety of discordant roles, taking on an alter-ego is a method of self-reinvention using internal, rather than external motivations.   In a society which, at times, seems all-too sure of itself, the creation of a new identity is a subtle subversion of the social and environmental forces which shape our day-to-day personalities and illuminates us with the knowledge that those personalities are somewhat arbitrary costumes that we've merely grown accustomed to wearing.   The theme of the alter-ego has appeared in the works of cultural icons such as The Beatles (Sgt. Pepper's Lonely Hearts Club Band), David Bowie (Ziggy Stardust), and Andy Kauffman (Tony Clifton), and has been addressed by contemporary artists such as Eleanor Antin, Mariko Mori, Cindy Sherman, Sophie Calle, Matthew Barney, and Vibeke Tandberg (to name a few). And, of course, the entire art-form of acting is based entirely on the quiet malleability of identity. Inspired by the work of these artists, we felt that the concept was worth celebrating in a large-scale event which would allow the hidden population of L.A.'s secret identities to perform, create, and come out to play.